With its inherent dips and spikes in demand, its potential for a career boom or bust, and its relevance to a large and diverse customer base, real estate is a uniquely competitive service industry. From agents to loan officers, appraisers, and title company reps, many of the professionals who strive for the top spot in a regional real estate market can benefit a lot from new ways of reaching, and keeping, customers. New easy tech tools like Private Branch Exchange or PBX office phone systems and mobile, digital Customer Relationship Management or CRM tools can make an individual or an office into a well-presented and capable “powerhouse” equipped to get into the fray with competitors.
More “Business Intelligence” for Office and Agents
In many industries, big data is king, and that goes for real estate, as well. Offices with better customer archives are often more able to generate return business. In a business where there are a lot of details to keep track of, having a well-organized ‘dossier’ on a potential or existing customer is a key way to stay on top of leads and emerging deals. This is true whether you’re in mortgage qualification, trying to keep qualified borrowers in the fold, or an agent trying to retain buyers or sellers.
Good PBX phone systems and CRM interfaces take care of multiple aspects of communications. On the office side, correctly designed inbound call support can make a caller feel like an agent is there, 24/7. Experienced agents will tell you that this is, in many ways, the top single element in a closed deal. Real estate shoppers or sellers who know that their agent is listening will often stay loyal until settlement, while dropped calls mean dropped business. With good call handling, the agent can juggle more clients while still keeping that level of attention that will accommodate good follow-through.
Handy CRM enabled phone tools give the agent a bird’s eye view of a deal at any time, from anywhere. These kinds of visual CRM services, sometimes referred to as “caller i.d. 3.0” innovate on the principle that a professional in real estate should know who his or her customers are, what they want, and why they are calling. With data capturing CRM, all of that data is at the receiver’s fingertips, which is why a desktop CRM-phone or even better, a mobile device armed with CRM apps can be the most powerful arrow in the agent’s quiver.
Approaches to Real Estate CRM
When it’s time to take a close look at what agents or other real estate professionals need with CRM, many of those who have successfully found some of the best options will talk about principles that make CRM and other interactive resources more matched to use in real estate. One of these principles is simplicity, where having a clear, easy user interface often increases the utility of these products and services. Another is centrality, where it’s important for a user to have all of the data that he or she needs in one place. Both of these principles are talked about in this Inman News piece that looks at the functionality of CRM in the industry.
Ringio’s unique blend of PBX and CRM tools can help a real estate office or a single agent to “dress for success” and renovate a home office or business space to start attracting more business and handling more customers.
Justin Stoltzfus is a freelance writer covering technology and business solutions at Techopedia and Business Finance Store, as well as Ringio’s blog, focusing on emerging trends in IT services.
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